Thursday, 4 June 2015

Interviewing Users for Mozilla-Secondary Research-Week 2 and 3

Hello folks,
                  I am back with a new post.This is all about my research on Interviewing users for Mozilla week 2 and 3.My research started with a famous quote "Free your mind...and your ass will follow".


While doing my research I came to experience the world view at the door and at the beginning of the project,get what's in everyone's heads out on the table whether it's real time,face-to-face or in front of a whiteboard.By saying our issues aloud and writing it down,they leave the group specifically and enter an external,neutral space.

It is better to capture everything that everyone thinks they know so that it's not stuck in their heads.It's not about being right or wrong,it's all about expressing ourselves.I came to know that we have to go where the people are.Rather than asking people to come to us to be interviewed,go where they are.In order to embrace their world ,we should be in their world.

I analysed that,always ask the questions to the other person if we know the answer and building Rapport is very important thing that one should know before interviewing anyone and be selective when we are talking about ourselves.The next important thing is beware of our body language because it describes everything about us.

Now my research came to a stage to interview someone.Establishing our objectives is main goal before interviewing.Clarifying the objectives-what you hope is get out of the research-is an extremely challenging aspect of many engagements.Here the right incentive amount depends on where you are doing research and what you are asking of the participant.We should be more creative about incentives.

After that I researched about key stages of an interview.I have seen a model named Ross,which describes 5 stages:denial,anger,bargain,depression and acceptance.This describes a conistent set of elements in a very human experience.He pointed out that people dont necessarily experience all those stages or experience them in that order.

I came to know that people will respond to the short answers at first and will eventually reach a point where they are telling stories.You cant predict how long it will take to reach that point ,but that is the goal.After that I came across how to ask question in different fields.

This is the end of my research for week 2 and 3.Its really fun,interesting and challenging than week 1.I learned about different stuff which includes building rapport,listening,establishing an objectives before doing an interview,creating the field guide,roles for the field team and atlast how to ask questions.Inaddition to that I have done some pratical things,like interviewed many people in the local community where I live in.Stay tuned for more updates 

A passionate mozillian:)

Wednesday, 3 June 2015

Interviewing Users for Mozilla - Secondary Research-Week1


           I am back with a new post.This is not about any event but my research on Interviewing users for mozilla.I am glad that i am a part of the research..

           I came to know that Mozilla is not only interested in technologies like browser and phone but also interseted in Large Screens.

           I organised my work in such a way that i started with secondary research(what is it about and some examples),As i am a beginner of the research i learned some tips of the lean market research and a case study of secondary research.

By this i came to know about various advantages,limitations,purpose and the steps that involve in secondary research process(identifying what and where,gathering existing data,normalized data if needed and analysing data).After that i came to know about various inputs that i have to give for my research so that i can expect a basic primary research as an output.Later my work ended up with more research about large screen as it is the major topic of this week.

           For getting more valuable information during my research i searched various blogs,case studies,Google scholar(i am new to Google scholar but after using it i got some better results) and the most important technique that i used is Desk Research,By using this technique i identified the major subject where i have to research on and where to acquire the information,gathered some existing information and after that i analysed that information.

                When i am researching i came to find a topic Meta-analysis of research.Here secondary analysis refers to the analysis of a research where meta -analysis refers to analysis of analysis.It mainly uses to refer to the statistical analysis of a large collection of analysis results from individual studies for the purpose of integrating the findings.It connects a rigorous alternative to the casual,narrative discussions of research studies which typify our attempts to make sense of the rapidly expanding research literature.

                    When comes to my research on large screens i came to know that plasma display(PDP) and Digital Light Processing(DLP)have been released on the public market recently,many advantanges and disadvantages of large screens and i found that our future generation uses Organic Light-Emitting Diode,Field Emission Display,Laser TV,Telescopic Pixel Display,Laser Powered Phosphor Display.AMOLED(active-matrix organic light-emitting diode) is a display technology in mobile devices and television.OLED describes a specific type of thin-film-display technology in which organic compounds form the electroluminescent material,and active matrix refers to the technology behind the addressing of pixels.Ifound that most android phones are using this.

             Now a days people are using a technology called video wall which is a special multi-monitor setup that consists of multiple computer monitors,video projectors, or television sets tiled together contiguously or overlapped in order to form one large screen.Typical dispaly technologies include LCD panels,Direct View LED arrays,blended projection screens,Laser Phosphor Displays and rear projection cubes.                                                  
                    Screens specifically designed for use in video walls usually have narrow bezels in order to minimize mullion, the gap between active display areas, and are built with long-term serviceability in mind.Such screens often contain the hardware necessary to stack similar screens together, along with connections to daisy chain power, video, and command signals between screens.A command signal may, for example, power all screens in the video wall on or off, or calibrate the brightness of a single screen after bulb replacement.

                       Reasons for using a video wall instead of a single large screen can include the ability to customize tile layouts,greater screen area per unit cost,and greater pixel density per unit cost,due to the economics of manufacturing single screens which are unusual in shape,size or resolution.Video walls are sometimes found in control rooms,stadiums,and other large public venues.

                     Finally my research came to an end for this week.I came to know many new things about the secondary research,Large screens and many advantages and disadvantages..The research was fun and was more interesting through out the week and the experience i got was awsome..will meet u with a new topic next week.stay tuned :-)